The campaign builder is available as part of the Milkshake Pro subscription.

UTM parameters are small bits of text added to the end of your website's URL. They help you track where your website traffic is coming from. Think of them like labels you put on different marketing campaigns to see which ones are working best.

When someone clicks on a link with UTM parameters, those little labels get sent to Milkshake's Insights engine, which tells us which campaign they clicked on.

Milkshake's campaign builder helps you add UTM parameters to your Milkshake URLs and view analytics about your campaigns in the app's Insights.

Creating unique campaigns helps you understand which marketing efforts are driving traffic to your website. For example, if you're running ads on Facebook, sending out email newsletters, and posting on Instagram, you can create different campaigns for each and analyze which brings the most visitors to your site.

Milkshake's Campaign Builder can help you measure the effectiveness of your marketing campaigns so you can make smarter decisions and get the most out of your efforts.

1. Tap the my site menu on the home screen

2. Tap marketing tools in the marketing my site menu

3. Tap Campaign builder in the my site menu

4. Create your campaign name, copy the link created and use it for a specific marketing activity or platform

As soon as your audience start using your link you will see campaign data in your Insights.

1. Tap the insights quick link on the home screen

2. From all Insights tap top traffic source

3. To see the details of each campaign you can tap the campaign dropdown