You can add a Facebook/Meta pixel to your site as part of the Milkshake Pro subscription.

A Meta/Facebook Pixel is a small piece of code that you place on your website to help you measure the effectiveness of your advertising by understanding the actions people take on your site.

This pixel collects data that allows you to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

It helps you ensure that your ads are being seen by the people most likely to take the desired action, such as signing up for a newsletter, or clicking on specific links on your site.

This information helps you understand which ads are working and which are not, allowing you to refine your marketing strategies and make more informed decisions.

Before you add your pixel you will need to set up a Facebook account, and create a Meta/Facebook Pixel ID (also known as a Dataset ID).

1. Tap the my site menu on the home screen

2. Tap marketing tools in the marketing my site menu

3. Tap Facebook pixel integration

4. Copy the Facebook/Meta Pixel ID or Dataset ID into the Meta Pixel ID field and tap save

5. You will now be able to use this pixel when you want to create Meta/Facebook advertising campaigns.

The Milkshake implementation of this pixel sends PageView events with a URL parameter, LinkClick events with a URL parameter and contact events on mailing list subscription events.