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Milkshake Insights

Accessing and understanding statistics for your Milkshake website

Written by Sherv
Updated over a week ago

The latest Milkshake Insights are available on app version 1.6.0+

About Milkshake Insights

  • Milkshake Insights are (almost) real time! You should see updates to stats a minute or so after people have visited your site 😱

  • Data for your Insights is displayed in GMT time

  • Deleting a Card removes that Card's statistics, which will result in a drop in the total Views and Clicks.

How to access Milkshake Insights

There are two ways to access your Milkshake website analytics:

  • Tap the My Site button on the Home screen, then tap Insights in the menu, or

  • Jump straight to the analytics for a specific Card via the Home screen by tapping the Insights icon

All Stats

This page shows the total number of views your Milkshake website has received and the total number of times all links on your website have been opened over a period of either 7 or 30 days.

You will also see your top traffic source, the country data of your visitors represented by up to three country flags, plus a breakdown of new vs returning visitors.

Views & Clicks

Milkshake Insights shows Views and Clicks.

  • Views = how many times your website, or a specific Card on your website, has been visited. Views include all visits to your website from any source, not just Instagram.

  • Clicks = how many times links on your website have been tapped and opened.

Tap on either Views or Clicks to see more information. 

Source, Location & New vs Returning

Milkshake Insights shows source, location & visitor data as a total for your entire Milkshake website.

  • Traffic Source = how your visitors have come to land on your website, for example from a social media network like Instagram, or from a referral website such as a blog.

  • Location = top ten countries your website visitors have come from.

  • New vs Returning = new users are first-time visitors to your website. Returning users have visited your site before and are more likely to become paying customers.

Tap on Top Traffic Source, Top Locations or New vs Returning to see more information.

Insights FAQs

What does referral mean as a traffic source?

Referral traffic counts the visitors who come to your Milkshake website from other sites, without searching for you on Google. When someone clicks a link from a website and ends up on your website, tracking systems from Google recognize the visitor as a referral.

Why is a referral source when I don't have a account?

This might mean your visitors have come from a site before they have visited your Milkshake website. This can also happen for many links including other websites and social media networks.

Screenshot of Referral Source in Milkshake Insights

Why do some of the social sites have a similar name?

Sometimes you may see vs, or and The l and lm are called Link Shim referrals. The link shim was designed to hide personal information while retaining the referral source.

What does direct mean as a traffic source?

Direct traffic counts the visitors who have typed your URL directly into their browser, or who have bookmarked your Milkshake website.

What does WNC_# mean under Other traffic source?

We don’t really know what WNC means but it usually comes from Google search. So you can say Google has paid you a visit.

How accurate is the data?

The data provided should give you a confident direction of how your site is performing, and while it can have inconsistencies, it should be accurate at most times. For example, it can take up to 30 minutes for any new activity to show new Milkshake Insights. If you get a friend to visit your website this activity may not appear in Milkshake Insights for 30 minutes. On rare occasions, if you have moved a link from one card to another, there may be inconsistencies in the total number on the home page and specific Card summary.

Let us know if you have any questions or suggestions! Use the chat bubble to the right of this message or send an email to [email protected]

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