Milkshake is a FREE app that lets you build a simple, free website — an 'Insta website' — from your phone. The app is free and publishing a website is free. There are NO hidden costs.

When you add a link to your Insta website to your Instagram profile your website becomes an extension of your bio, helping you connect followers to more of your work.

Milkshake does not post content to your Instagram account without your permission. After creating an Insta website with the Milkshake app, you'll need to manually paste your link into your Instagram profile.


An Insta website is made of 'Cards', aka website pages. There are lots of types of Cards and they're all designed to help you connect followers to everything you offer.

Already got a website? An Insta website helps you drive followers with your top content by showing preview of your latest blog post, for example, or to announce your newest YouTube vid. See how Milkshake can help you kick goals over on our School of Instagram. 

Here's how it works

Step 1: Pick a Card

'Cards' are the pages that make up your Insta website. Use different types of Cards to connect followers to all your content.  


Step 1: Pick a Look

'Looks' are the designs or themes that you apply to each of the Cards on your Insta website.
You can customise elements like the colours and fonts on each of the Looks. Switch Looks whenever you like.

Step 3: Add your own content

Replace the demo text, upload your own images, drop in links and/or embed your videos. When you've finished making edits, tap Preview then Publish.

Step 4: Add more Cards (optional)

Rinse and repeat steps 1-3 to add as many Cards as you want. There is no limit to the number of Cards you can add to your Insta website.

Step 5: Add your Insta website to Instagram

Copy your Milkshake link, then open Instagram and paste the link into your profile

Don't know where to start? Email us at [email protected] or head over to School of Instagram 👇

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