Milkshake is a free app that lets you build a simple website — an "Insta website" — from your iPhone. When you link to your Insta website from your Instagram profile your website becomes an extension of your bio, helping you connect followers to more of your work.

An Insta website is made of "Cards", aka website pages. There are lots of types of Cards and they're all designed to help you connect followers to everything you offer.

Already got a website? An Insta website is really useful for giving followers a preview of your latest post and encouraging them to click through to read more, or to announce your newest YouTube vid, for example.


Here's how it works

Step 1: Pick a Card

"Cards" are the pages that make up your Insta website. Use different types of Cards to connect followers to all your content.  

Step 1: Pick a Look

"Looks" are the designs or themes that you apply to each of the Cards on your Insta website.
You can customise elements like the colours and fonts, or switch Looks whenever you like.

Step 3: Add your own content

Replace the demo text and upload your own images. When you've finished making edits, tap Preview then Publish.

Step 4: Add more Cards (optional)

Rinse and repeat steps 1-3 to add as many Cards as you want. There is no limit to the number of Cards you can add to your Insta website.

Step 5: Add your Insta website to Instagram

Tap to copy your Milkshake link, then open Instagram and paste the link into your profile.

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